Pledgeling is pleased to offer all registered 501(c)(3) nonprofit organizations & NGOs a free version of our text-to-donate service to help drive donations and make it easier than ever to engage your communities. Make it easy for anyone to donate to your cause by putting the opportunity at their fingertips. Increase impact by including a compelling video alongside a strong call-to-action and link to donate.


Your nonprofit can choose your own keyword, 'bounceback' (auto-reply) message, and visual content (including a video, image, or gif) that will be sent to donors who text to donate to your cause! Every donation form is Apple Pay enabled, giving iOS users an even faster checkout.


Once your keyword is up & running (in approx. 1-3 business days), you are free to promote it wherever you like, including on your website, digital ads, emails, events, print materials, or on-air. This service is accessible to over 97% of mobile subscribers in the US on nearly every wireless carrier.


The details


The free product includes one keyword, one optional image or video, and our standard donation form. 
  • The user texts your keyword to our shortcode
  • Our system replies with your copy, optionally your image or video, and a link to the donation form. 
  • The user clicks the link to the web form and fills in the limited amount of info we ask for – iOS users can pay with Apple Pay, making checkout even faster.
  • Since the donation is actually to Pledgeling Foundation, a donor-advised fund, we email the donation receipt immediately.
  • Pledgeling Technologies' fee is 3% of donations, and we pass through our 2.9% + 30¢ per charge credit card cost. 
  • We mail checks at the end of every calendar month (we are working on direct deposit but it is months away). 


See the other articles in this help topic for additional support.